Resume
Experience
2022-2023
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Advised senior sales directors and coached over 50 B2B enterprise sellers, leading to improved sales activation, velocity, and sales growth of 28% YoY in new logo, acquisition segment.
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Orchestrated comprehensive account planning, funnel review and partner initiatives to improve conversion and expand deal sizes, resulting in the generation of millions in new contract value and successful closure of contracts
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Streamlined onboarding processes for new acquisition sellers, resulting in the successful interviewing, hiring, and comprehensive training of over 35 Enterprise Account Managers in 2023, ensuring a skilled and cohesive team
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Spearheaded revenue growth and cost reduction initiatives by leveraging data analysis and implementing process enhancements, fostering collaborative efforts across Sales Operations, Marketing Operations, Product Marketing, Customer Success, and Sales teams
Sales Activation Director
Lumen Technologies
Chicago, IL
2017-2022
Director, Segment Strategy & Field Marketing
Lumen Technologies
Chicago, IL
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Orchestrated a high-performing team of Field Marketers dedicated to bolstering the East region and Financial Services segment, resulting in a notable 30% surge in lead generation and optimized pipeline expansion
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Crafted and executed comprehensive local marketing strategies and budgets, driving heightened sales and bolstered customer retention across digital platforms, ABM initiatives, events, and association sponsorships
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Negotiated, managed, and measured million-dollar contracts with key vendors like Inspire Leadership Network building brand awareness and enhancing lead generation
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Spearheaded the development of internal playbooks, best practices, and process re-design for the Field Marketing organization, empowering the sales force with valuable insights and fostering operational efficiency throughout the organization
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Constructed Salesforce reports, utilized analytics and KPIs to gauge campaign effectiveness, enabling data-driven decision-making for ongoing enhancements
Education
Northwestern University, Kellogg School of Business
Professional Certificate, Digital Marketing
In Progress (completion August 2024)
Chicago, IL
Benedictine University
Masters of Business Administration (MBA)
Lisle, IL
Completed MBA at Benedictine University with a specialty in Organizational Development and Design. Esteemed member of the Sigma Beta Delta International Honor Society
Northern Illinois University
Bachelor of Science in Corporate Communications
Minors: Business, Economics
Completed Bachelor of Science at Northern Illinois University with a major in Corporate Communications and minors in Business and Economics. Member of the Alpha Kappa Lamba fraternity.
Dekalb, IL